AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads
Google's latest ad extension spotlights offers like free shipping to increase click-through rates.
There are many similarities between callouts and sitelinks. The major difference, of course, is that callouts aren’t actual links. The benefit here is that a separate landing page isn’t required. That offers a lot of flexibility in messaging and means any size site should be able to take advantage of callouts.
Like sitelinks, callouts can be set up and edited at the campaign or ad group level without having to create new ads and data is retained even after making edits. Though, one other difference from sitelinks is that callouts can also be set up at the account level.
Advertisers can customize callouts for mobile devices and schedule them by time of day and day of the week. And, also like sitelinks, the character limit for each is 25 and up to four can display.
Callouts reporting shows the number of clicks on an ad when callouts appear at the campaign, ad group and ad levels.
Like sitelinks, callouts can be set up and edited at the campaign or ad group level without having to create new ads and data is retained even after making edits. Though, one other difference from sitelinks is that callouts can also be set up at the account level.
Advertisers can customize callouts for mobile devices and schedule them by time of day and day of the week. And, also like sitelinks, the character limit for each is 25 and up to four can display.
Callouts reporting shows the number of clicks on an ad when callouts appear at the campaign, ad group and ad levels.
